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2022 CPTN Personal Trainer Online Summit Session Information

All Online Sessions

CECs: CPTN-7/14, OFC-7/14

Featured Session

S01: Weight Gain, Weight Loss, Weight Maintenance: Research and Application

Wayne Westcott, PhD, CSCS

Every meta-analysis of diet studies concludes that almost all diet programs are effective for weight loss, and that almost no diet programs are effective for weight maintenance. This session explains the physiological reasons why it is exceedingly difficult for people to maintain their post-diet body weight. Additionally, this presentation examines a series of research studies that have demonstrated both successful weight loss and sustained weight maintenance. The study subjects concurrently lost fat and gained muscle, reversing the most prevalent and problematic issues associated with aging. Wayne provides practical information for implementing successful weight loss and weight maintenance programs.

Program Design Sessions

S02: My Body Blue Print Assessment

Larry Jusdanis, BPHE, CPTN-CPT, BioSig L4

How can someone get the best result for their clients? We all agree a good program is needed but to provide a precise program one must properly assess their clients! Otherwise, you are just speculating! Take the guesswork out of your programs. Learn SST's Body Blueprint Assessment techniques to further your personal trainer/strength coach skills!

S03: The Progression/Regression Formula

Deanna Lawson-Langford, BA, CCF-CMCP, CPTN-CPT.M, OFC-TFL

When delivering a small group personal training session or leading a group fitness class, there is never a one size fits all exercise. Every exercise we plan to provide must include intensity options. That said, it can be hard to know where to begin when creating options for each exercise. So many potential variables exist that we could manipulate. The Progression/Regression Formula is a step-by-step approach to adjusting the intensity of exercises to ensure an ever-present inclusive, effective and safe class/training setting.

S04: Heart Rate Monitor Hack

Rex Chen, CPTN-CPT, ACSM-GEI

Finally, you can train and manage your client's cardiovascular program using the heart rate monitor with accuracy and effectiveness. Without the still-expensive power meter, the accuracy of the heart rate monitor algorithm is the key to successful cardiovascular program management or execution. This session discusses how to hack the age-old 220-age formula with a ramp test and why it is important to base your training zone with a threshold heart rate. We end by providing you with effective heart rate training blocks that you can implement and/or manage right away.

S05: The Sensory Side of Walking: Enhancing Human Movement with Plantar Skin Stimulation

Stuart Wakefield, BSc, RKin, BTS-C

From mechanoreceptors to proprioceptors, all human movement is controlled by the quantity and quality of sensory stimulation. Join Stuart as he explores the science of sensory input related to walking and running. This seminar will empower all listeners with the language and specificity of the human somatosensory system.

S06: Anatomy of Movement: Squatting as We Get Older

Alwyn Wong, DC, BSc, ART, Med Ac

When we watch a baby squat, we marvel at their ease and depth. So, what happens as we age? Do we lose the ability to squat deeply? The answer is yes and no. Despite a lifetime of injuries and postural habits, we can regain most of this function if we focus on the correct muscles and joints. Addressing the little joints of the foot, the deep muscles of the hip, and the hip flexors can assist with improving this movement that is important for strengthening and our activities of daily living.

S07: Break Down the Set to Build Up the Body

Karsten Jensen, MSc, CPTN-CPT.M

What can personal trainers do to reduce the risk of injuries when they work with clients online? What can personal trainers do to help their clients achieve better technique across the entire set, not just the first few repetitions? What can personal trainers do to help the clients lift a heavier load faster and do it more times in the same session? The answer is to break down the set with the systematic use of short rest periods, so-called Cluster Training. The lecture reviews the scientific literature and rationale behind Cluster Training and describes the five most effective Cluster training applications.

S08: Add Some Kick to Your Personal Training Sessions

Ross O’Donnell, BA, CPTN-CPT

Many clients are still not comfortable in large or small group training classes. Why not bring their group class to their one-on-one sessions. Adding even one 10-15 minute session of fitness kickboxing to your client's weekly training can help them reduce stress, improve cardiovascular health, boost confidence, improve coordination, and burn calories all while having fun with minimal equipment. Join Ross O'Donnell, President of Fitness Kickboxing Canada, as he teaches you how to conduct a safe training session, how to hold and position the pads as well as instruct and demonstrate proper combinations.

S09: Power of the End Range

Karsten Jensen, MSc, CPTN-CPT.M

Many fitness clients initially need to develop the flexibility to achieve an optimal posture and perform the exercises in their training program correctly. However, their primary goals are typically not to build flexibility but rather combinations of hypertrophy (body composition) and strength. Additionally, it is often challenging to fit all the exercises into the training programme. Isometric holds with the muscles in the elongated position is a fantastic training tactic that can help the client accomplish all the stated objectives in the same time frame. The session reviews the science of using isometric holds and provides several means of practical application.

S10: EQualizer™ Older Adult Strength & Stability

Marc Lebert, BA, CPT, NLP Practitioner

The EQualizer™ or EQ's are known for athletic conditioning and calisthenics. This session, however, is a little different. We will regress all the fundamental moves and use the EQs as a tool to enhance balance, mobility, bodyweight strength and stability. Inventor Marc Lebert will start with the basic philosophy of the EQs, a quick refresh on the core EQ moves and then adopt those so that older adults can feel confident and successful in their movements. Great for any age!

Special Populations Sessions

S11: Program Design for Special Populations

Deanna Lawson-Langford, BA, CCF-CMCP, CPTN-CPT.M, OFC-TFL

When working with clients with a well-known medical condition, we become very familiar with contraindications and what not to do, for example, high blood pressure. However, sometimes, we struggle with what to do. This session takes a ‘regular’ fitness program and adapts it for three conditions: people with high blood pressure, people with osteoporosis and those folks who cannot participate in exercises on the floor.

S12: How to Best Prepare for the Aging Canadian Population

Dan Ritchie, PhD

In this lecture we will look at the fastest growing population in Canada, the over 65 age group. In addition we will look at the bigger opportunity still with those 55 and over and why the fitness industry is still missing out on the biggest client opportunity in history! They have the money, they have the time, they have the need! Learn how to more effectively market, sell and design programs they will love.

S13: Essential Training Strategies for Functional Longevity

Cody Sipe, PhD

The goal for many older adults is to function as well as possible for as long as possible. They want to work, play, travel and do all of the things they love to do for however long they may be alive. While exercise of almost any kind is beneficial, some prove to be more effective than others. This session will explore exercise training strategies that will give your older clients their best chances to achieve functional longevity.

S14: Kinesiology Taping for Older Adults

Ian Kemp, MPT, PT, CPT

While made popular in the sports world, kinesiology taping is not just for athletes. This session introduces the concept of movement therapy and enhancement via functional taping methods focusing on the older adult population. The course includes a review of the current literature supporting kinesiology taping for rehabilitation, edema/swelling management, neuropathic pain, scar and postural management.

S15: Coaching the Ageless Human - The Three Pillars

Elsa Storm, CPT

This lecture we will look at how trainers can use the three pillars to unlock the ageless individual's potential – attitude, athleticism, self-belief. We will take an in-depth look at how to fit these puzzle pieces together to maximize an independent living experience for ageless clients. Highlights include the importance of the coaching role, the secret to keeping clients coming back, and a discussion on specific case studies.

S16: Preventing and Managing Diabetes: Beyond Blood Sugar

Alwyn Wong, DC, BSc, ART, Med Ac

In addition to drugs to improve blood sugar and insulin function, one's diet has shown to be the most effective method to prevent and manage type II diabetes. Control of blood sugar by consuming low glycemic, high fibrous foods combined with healthy fats and adequate protein has been the proven method for many. But did you know that consuming foods that create an internal alkaline environment, the health of our intestinal flora, and the state of cellular senescence can all prevent and reverse diabetes?

Mind-Body Training Sessions

S17: Optimum Recovery Through Better Health Management

Andreas Breitfeld, BSA

While the understanding of proper techniques and programming within the training regime has evolved incredibly within the last few years, the art of recovery and laying the ground for better performance through natural health is still underdeveloped since the interdisciplinary approach is not appealing to everyone. This lecture looks into the foundations of health besides nutrition and how they interact with athletic performance. The focus will be the Genesis approach, saying the major forces that initially created life are also forging better health and recovery.

S18: Adding Mindfulness Training to Your Sessions

Elizabeth Hoffmann, BA

Our clients come to us to become more balanced! They seek balance in their arms, legs, and abs and their mind and spirit. The more focused, clear and calm they are, the likelihood of success is excellent in each session. We will discuss mindfulness, what mindful movement is, types of mindful movement, how it can benefit your client and provide examples of mindful movement sessions to try on your clients.

S19: Fit Mix: A Mindful Training Technique

Jill Cressy, BPHE, MEd

Learn mindful fitness training techniques to help your clients stay motivated. Integrate a variety of movements inspired by dance, martial arts and yoga. Provide workouts that mix it up and get your clients moving in different ways. Learn to be a mindful trainer and help your clients increase energy!

S20: Adding Meditation to Your Training Sessions

Elizabeth Hoffmann, BA, E-RYT 500

Just what is meditation anyway? Meditation is a simple process you can use to help your clients relieve tension, increase awareness, and concentrate more efficiently. In this session, we will discuss what meditation is, the benefits of meditation, the various types of meditation and provide examples of seated guided meditations and walking meditation that you can seamlessly bring to your clients.

S21: Minimalist Training

Emiliano De Bianchi, CPT, CGFL

Is it possible to train entirely without using professional or very expensive equipment? Using martial arts and yoga movements will improve strength and mobility, making a workout a motor experience and not just a sequence of exercises. All over the world, it has become clear that we need to offer our customers training methods that use less and less equipment. Could the body alone be enough to create a complete and adaptable form of training for all fitness categories? Let's find out together in this workshop.

Fitness Business Sessions

S22: Diversity, Equity, Inclusion & Belonging (DEIB): From Words to Actions for Fitness Success

Susan Lee, PhD, CPTN-CPT

Images of peaceful protests and concerns for racial injustice in our current climate provoke us to think about who we are and what we stand for in our personal lives and professional pursuits. We need to reflect on why the values of equity, diversity, inclusion and belonging (DEIB) might be essential to our personal training and fitness practices. If we merely focus on goals for our clients and revenue streams for our businesses, we may be limiting our impact on social change. In this presentation, you will learn about key terms, current social movements, social identities, a framework for personal development, client-focused practices, and a strategic DEIB roadmap.

S23: Why No One Is Viewing Your Posts: Fitness Copywriting Secrets

Glen Owen, BA Kin, CMSS

Are you frustrated that you've spent countless hours creating the perfect website and social media content and haven't been able to find a single new client? Join us for our Copywriting Masterclass and learn: The Top 5 Copywriting Mistakes You Don't Even Know You're Making; The Secret Formula to Doubling Your Clicks; The One Thing That Potential Clients are Listening For; Copy Best Practices That Work Today!

S24: F.I.S.T. - Your Personalized $100k+ Business System!

Brandon Green, RTSm, CMSS

Strata Internal Performance Founder Brandon Green has spent years developing and fine-tuning this powerful personal trainer success system to help you catapult your practice to new financial heights. Through mastery of the F.I.S.T. principles, you can easily generate an annual income of at least $100k by doing what you love. Stop being treated like a commodity! You offer a valuable specialty service that is just waiting for you to ignite it into a recurring revenue model. By developing your personalized F.I.S.T., you'll unlock doors that will help you to consistently enjoy new leads, enthusiastic closes, and reliable renewals. Marketing. Sales. Client Retention. It's all here!

S25: Get Your Word Out: Social Media & Marketing Myth Busting for Personal Trainers

Brandon Green, RTSm, CMSS

As a personal trainer, whether you are a “solo-preneur” or a business owner, spreading the word about your irresistible product is imperative. Regardless of how talented you are, you must design your messaging vehicle for your specific audience and prospective clients. Do you ever feel like you're churning out content with no return? Here's why: You are missing your target market! You may be creating great content for someone, but it's not connecting with your ideal client avatar. In this presentation, Strata Internal Performance founder Brandon Green will help to reverse engineer social media and marketing facts and fallacies to help you get your word out!

S26: How to Build a 6-Figure Training Business

Larry Jusdanis, BPHE, CPTN-CPT, BioSig L4

If your business is you – then you don't have a business! Your business must be scalable. Ask yourself, what is your business worth if you were to sell it today. If you are the business– it's worth nothing. For 30 years, I developed the SST Training business model, and when followed will make your business lots of money! In this session, you will learn how to: scale your business, make money without you there, make you up to 7 figures, prospect clients, market your business and hire people who will not leave with your clients.

S27: Shifting Landscapes: How to Thrive While Embracing Remote Work for Good

Ryan Fahey, BA, BEd, CPTN-CPT

The landscape of business, community, and education is changing rapidly due to the continued disruptive force of COVID-19. One result of this is remote work continuing to become more mainstream across Canada. As this trend continues, the real question is how will you and your business thrive in a remote future, and how can you better support clients who work remotely? Find out how during this virtual session.

S28: How Record Keeping Can Protect Your Career as a Fitness Professional

Angela Pereira, BSc, RKin, CNP, CPTN-CPT, CPTN-CYS

Keeping track of your client's progress, struggles, and setbacks is essential for your professional fitness business. Documenting your clients' medical history, exercise program designs, step-by-step progressions, health setbacks, and other life challenges will help you stay on track with your clients. Whether handwritten or online, well-kept records will help your clients hit their goals faster and ensure your practice stays organized. In this session, you'll discover the essentials for record keeping. You'll see samples of record-keeping software that you can quickly and easily incorporate into your business. You'll get step-by-step help to organize, schedule, create, produce, share, store and destroy records. Build a practice you can be proud of up front and behind the scenes.

S29: How to Protect Your Business Through the Pandemic and Beyond

Kieran Knock, BComm, CAIB

Running your own business can be tricky, and the last two years haven't made it any easier, but there are a few things you can do to protect yourself and your livelihood. Getting the proper insurance coverage is just the first step, but did you know that all insurance policies are not equal? Learn about what to look for in a policy, how easy it is to sign up for a policy, how going virtual may or may not leave you open to additional risks and when giving advice to clients can open you up to potential lawsuits.